The modern Dane is more career-minded than before and is choosing to start family-life at a much later stage in life. Forecasts illustrate how the market will be transformed in the medium term.
Older teenagers in Denmark have a larger disposable income than ever before and they are mostly given the responsibility of making their own purchases. Yogurt drinks are healthy snack that can be consumed at any time of the day, such as for breakfast or The company has used heavy sales promotion in the past to build its share to the extent that Danish consumers became accustomed to buying Rynkeby products on discount.
Table of contents 1. The suppliers bargaining power is less because there are many suppliers of raw materials but not too many juice brands in the Danish market.
Organic brown sugar is always considered to have slightly higher mineral content than the regular refined white sugar due to the presence of molasses. Bottled water and carbonates are consumed more than juice.
Because of the growing health concern these people are substituting juice and carbonates to water. In this way Rynkeby can stir up the emotions of the young generation. This is because centrifugal pressing can result in overheating and oxidization of the juice, which can result in nutrient loss.
Rynkeby is the last remaining subsidiary in the Arla Group not linked to milk and we believe that the Rynkeby business will be better suited under the ownership of Eckes-Granini who can take the company to the next level in its future development. Bottled water and carbonates are consumed more than juice.
We will be conducting our field research in Fyn and we are going to conduct not more than six interviews per person. Those in full-time employment might not yet be on a high salary level. Further, see table 6-Drinks mentioned below are healthier than fruit and vegetable juice.
Further, see table 3- When do you usually prefer to drink juice. Strongly agreeAgreeNeither agree, nor disagreeDisagreeStrongly disagree Diet cola Diet concentrates For this question we have used a Likert scale to rate the answer we received.
With regards to soft drinks, carbonates are the most popular. But the most favorable option for the choice of package is the ml paper carton with a cap and the most preferred type of juice is the organic ones. According to the information gathered from our secondary research we can assume that there could be various problems linked to the main problem as to why Rynkeby is failing to attract the young Danes into drinking their healthy fruit and vegetable juices.
With regards to soft drinks, carbonates are the most popular. See, diagram 2- Brands popularity. Rate the importance of the following factors when buying fruit and vegetable juice. Young adults also move out of the family home and spend a large amount of their disposable income on household goods.
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Drinking Habits of the Young people in Denmark: Because of the rising health awareness nowadays, the youth are indulging in all sorts of sports and physical activities to keep fit and healthy.
The modern Dane is more career-minded than before and is choosing to start family-life at a much later stage in life. What do you usually do to keep yourself fit and healthy. Those in full-time employment might not yet be on a high salary level. Further, see table 6-Drinks mentioned below are healthier than fruit and vegetable juice.
Does the younger generation prefer normal products to ecological products. Is Rynkeby doing enough marketing and advertisements to promote their brand of vegetable and fruit juices in Denmark.
Based on the data and findings from the secondary research data in the appendixes we have tried to identify certain problems that could be a reason for affecting the fruit and vegetable juice industry in Denmark. Supporting Brand, Marketing and Sales Managers with analyses and presentations of consumer and shopper insights to improve Rynkeby’s position with customers.
Managing product testing, brand tracking, U&A Studies, numerous LINK test, brand assets research etc. across Sweden, Norway and Denmark+ connections. Global Apple Juice Market report offers insights on drivers & opportunities and key segments to help in gaining information about past progress, current dynamics, and scenario for the forecast period.
Rigtig Juice, in particular, has shown exceptional performance,” said Jørgen Dirksen, managing director of Rynkeby Foods A/S. “Their introduction came about as a result of research that showed a need for more premium products in the market, with a particular interest in.
LONDON, Feb 03, (BUSINESS WIRE) -- Technavio analysts forecast the juice market in Europe to decline at a CAGR of over 2% byaccording to their latest report. The research study covers. Rynkeby Foods A/S is the largest manufacturer of juice and cordials in the Nordic region, producing more than million litres of beverages for consumers primarily in Denmark and Sweden.
The company was founded inbut has been fully owned by Arla Foods since Market research on the fruit / vegetable juice industry.
Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.Rynkeby juice marketing research